PROEL is a leader in the design, manufacture and distribution of audio, video and lighting equipment for the world of entertainment and live music events, and for fixed installations.

Established in 1991 by Fabrizio Sorbi in Sant’Omero, Italy, over the years the company has witnessed steady development and robust growth. Today PROEL employs more than 120 people at its state-of-the-art modern factory, and distributes its products in over 120 countries worldwide.

A passion for quality and innovation proudly presented in its many products and services positioned PROEL at the forefront of professional audio solutions. The creation, in 1997, of the PROEL research and development team marked the beginning of a long and successful journey in the design and marketing of high quality sound reinforcement products. In 2002, after bringing on board technicians and professionals with years of experience in designing sound systems and their use in live applications, the R&D team embarked on the research of higher performance intelligent solutions for a global sound reinforcement market.

In a few short years PROEL had assembled a group of specialists with expertise not only in academic and laboratory disciplines, but also behind mixing desks and on concert stages – and had created a series of successful point source and line array loudspeaker systems rooted in technical innovation and originality, and backed up by all in-house Italian manufacturing with accurate process control.

In 2014 a specialist design team was assigned to the creation of a new AXIOM brand, with the specific aim of developing a comprehensive loudspeaker product range that fulfils the expectations of customers looking for top performance.

Today the AXIOM team – made up of loudspeaker system designers, analogue electronics specialists, digital systems practitioners, integration experts and live sound engineers – is creating the most advanced, state-of-the-art technologies: using powerful ultra-light transducers, efficient class-D amplifiers, integrated digital signal processors, high-end analogue electronics and convenient, efficient wiring and suspension systems.

All these features contribute to the achievement of intelligent sound reinforcement solutions that provide excellent sound quality, ease of use, versatility and reliability.

Welcome to AXIOM: accepted as true without controversy.